Business/Marketing, Graphic Design & Digital Printing

How Digital Printing Has Changed the Way We Do Business

Digital printing has become very popular in the commercial printing industry for enabling companies to obtain custom printed promotional materials produced to suit their individual requirements at a low cost and in a lesser time. Every year, new technology and methods are developed to suit even the oddest designs and styles. It has also become easier to deal with large volumes of print orders using digital printing equipment that can be accessed at a moment’s notice. This technology makes it possible for customers to have items printed in bulk quantities for a reasonable price which makes them attractive to many businesses who are looking for economical ways to promote their brand.

For many years, color printing has been considered the mainstream method for mass print services but with the advent of digital printing, things have changed. The fact is that digital printing can produce full-color printed materials that look as good or better than any other type of print. They can be produced on every spectrum of colors from black and white to color pictures. They can be produced in every imaginable size, from leaflets to brochures and even posters. They can also be used for different purposes ranging from advertising to creating marketing pieces and advertisements.

Two major types of printing are used in modern day commercial digital printing systems. These are the matte and gloss techniques. Matte printing uses oil-based inks for producing high quality two-color printed media while gloss prints use vinyl coating on both sides to give them a glossy finish and appealing surface. These two methods are applied over a backing material that either contains vinyl or polyester so that the final product is tough enough to withstand heavy pages and images. In matte colour printing, the text and graphics are printed directly onto the coated backing without the need of a squeegee, stretcher bar or inkjet head; whereas gloss printing uses a semi-opaque coating on both the front and back of the material to produce a glossy finish.

One of the most common types of printing that take place in modern day commercial printing facilities are image collations, also known as fusion printing or electronic printing. It involves the application of paper, transparencies or fabric over a photographic image and then feeding the created images through a printing press to form a single, stapled piece of paper. The stapling process is important because it not only gives the printed piece a uniform and consistent look, but it also ensures that the image is properly aligned within the paper. This leaves a durable, strong file that can withstand many reading attempts and offers a great level of quality in production.

Another way to create effective, professional looking printed projects is through perforating. A perforating machine is used when several pieces of paper are layered together so that they can be viewed clearly when opened. A ribbon or channel is placed through each piece so that they can be perforated individually. This is a very effective way of showing a large number of closely placed printed elements at the same time; it creates a smooth finish that can be applied to many different materials.

Many companies take advantage of the perforating process because it enables them to design on different materials without the worry of inconsistencies. It is also important to remember that perforating machines are not the only type of printing that can be applied to a number of documents. For example, a post office may apply a stencil to a piece of paper before printing it so that the correct addressed is imprinted on the front of the document. This method can be used for creating any size of label. For more details on this just visit