Graphic Design & Digital Printing

Types of Commercial Printing

Commercial printing is a broad category, which generally refers to print production for businesses. Simply put, if you wish print products for your own company, then you require commercial printing. However, the kind of printable products that your company may need depends largely on the industry that you work in. For instance, if your company deals with a particular niche market or sector, the kind of printable items that you can get from a print shop in Scottsdale would differ significantly from the ones that you would get from any other commercial printing shop. The most popular sectors are those related to advertising, graphic design, magazine publishing, book publishing, and so on. The kind of services that any commercial printing shop in Scottsdale would offer also depend a lot on the budget that one has.

Designing and printing marketing materials such as brochures, business cards, letterheads etc. are among the most popular services offered by commercial printers. Such materials form the heart of any marketing campaign and hence it is essential to make the most of such promotional items. Businesses that do not take out time to design and print marketing materials will have to face considerable losses over the course of time.

Graphic designing is another aspect of commercial printing, which is of vital importance for those working in advertising or designing. This is because, even if one takes out a full-color printing of a leaflet, the chances of people reading through the pamphlet are very slim. The colors of the paper and the shades of the print have to be chosen so that the chances of making the people understand what the brochure has all about increase. Graphic designing services can be availed from printing companies in Scottsdale that specialize in this kind of work. The best part about hiring an advertising or designing firm is that you can get highly professional looking prints without having to pay a lot of money.

There are different types of material which are used to print leaflets and other print materials. Some common options are glossy paper, glossy plastic, and matte paper. All these materials have their own advantages and disadvantages and depending upon the kind of material to be used, the cost of the print material would differ as well. The main reason why most commercial printing firms use glossy paper in prints is that it increases the longevity of the print material. A matte material does not last as long, but gives a good finish to the print.

The other option available to those looking for commercial printing in Scottsdale is offset printing. This is an economical way of producing large volumes of prints. The printout produced by such commercial printers is of good quality and the final product is durable and long lasting. The other advantage of using offset printing in print shops is that one need not spend a large amount of money on purchasing large quantities of paper, ink cartridges.

When compared to the conventional printing method, it proves to be less expensive. It is also less time consuming and less expensive. It is also more flexible, since one can choose from a wide variety of formats and sizes. The above mentioned are just some of the common types of commercial printing which are used nowadays. For more details on digital printing and graphic designing visit