Real estate signage is an important part of marketing your business or getting new customers into your building. The purpose of this signage is to tell potential customers what you are selling, who you are selling to, and where the property is located. It’s also used to let people know that another business is already renting or leasing the space that you’re advertising in. Most real estate signs only say little, if anything at all. This makes it very ineffective in the way of advertising and marketing.
Commercial real estate signs say so much more about you and your business that they don’t even do about the property they advertise. Whether you sell commercial properties or residential properties, your signs are public representatives for your business speaking on your behalf when you’re not there to do it that way. They help build brand awareness, establish your reputation, and position you as an expert in your field.
For example, let’s say you own a commercial real estate brokerage. One of your clients is looking to buy a home. You might notice that the sign out-of-home is full of promotions for an open house to be held in your office the next weekend. While these are great ways to get people in your office and into your home, the real estate signage lets potential clients know that you are open for business.
Potential buyers will also see your real estate signage in other locations around the neighborhood. These signs will put your home in plain sight, attract new customers, and potentially help you sell or lease your home faster. If you only have out-of-home signs, you’ll be hard-pressed to attract any real estate traffic or buyers to your home, let alone buyers who can actually afford your property. It’s amazing what can be done with in-home signs when you use the right combination of color, design, and content.
For instance, did you know that red attracts buyers? Or that black text on white frames attracts people? You’ll be surprised at the attraction magnets properties can create. And when you combine all of these together, you can create an overall greater effect than you could achieve with just a single sale sign. Combine the two and you can create a powerful sales force and a much more successful real estate venture.
If you want to increase the effectiveness of your signage, experiment with the placement of your real estate sign. Try placing it in the same place each week, but alter the size of the frames, text, and colors of the frame. Try a four-sided h-shaped marquee, or a colonial sign with four vertical bars. Just be creative.